1. Statement: An advertisement: "Our shoes are for the rich." Assumptions: Many people like to be labelled as rich. One can't become rich unless one has that brand of shoes.
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By: guest on 02 Jun 2017 01.30 am
The statement stresses on the point that this particular brand of shoes is worn by affluent and upper-class people as they are good-quality shoes. And an advertisement highlights the feature which most people desire. So, I is implicit. But it doesn't mean that one has to have those shoes to be called 'rich'. So, II is not implicit.