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Consider the following statements : Assertion (A) : Consumer decision rules are procedures used by consumers to facilitate brand choices. Reason (R) : Consumer decision rules enhance the burden of making complex decisions by providing guidelines that ?->(Show Answer!)
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1. Consider the following statements : Assertion (A) : Consumer decision rules are procedures used by consumers to facilitate brand choices. Reason (R) : Consumer decision rules enhance the burden of making complex decisions by providing guidelines that make the process more taxing. Now select your answer according to the coding scheme given below :





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