1. RFM analysis uses customers' purchasing patterns to ________ .
2. The "F" in RFM analysis stands for ________ .
3. We have Market Basket data for 1,000 rental transactions at a Video Store. There are for videos for rent -- Video A, Video B, Video C and Video D. The probability that both Video C and Video D are rented at the same time is known as ________ .
4. Business Intelligence (BI) reporting systems cannot do which of the following operations?
5. Which of the following is not a component of a data warehouse?
6. Business Intelligence (BI) reporting analyses can be performed using ________ .
7. We have been given access to the company's operational data, and have been asked to produce a report. We discover that some of the data we need are in an SQL server database while other needed data are in a separate Oracle database. This is an example of ________ .
8. The reports generated by a reporting system are usually not delivered in which of the following media?
9. Data mining applications are used accomplish which of the following tasks?
10. Which of the following is an unsupervised data mining technique?
11. In OLAP, we are interested in ________ .
12. Which of the following is not a reason that operational data are difficult to read?
13. We have Market Basket data for 1,000 rental transactions at a Video Store. There are four videos for rent -- Video A, Video B, Video C and Video D. The probability that Video D will be rented given that Video C has been rented is known as ________ .
14. One popular classification technique in Business Intelligence (BI) reporting is ________ .
15. We have done an RFM analysis on our customer data. Mary Jones has a score of "1 1 5". This series means that Mary ________ .
16. Business Intelligence (BI) systems do not obtain data from operational databases.
17. Data Mining uses simple arithmetic techniques such as sums, averages, and groupings to perform what-if analyses, to make predictions, and to facilitate decision making.
18. A data warehouse is a database system that is optimized for operational transaction processing.
19. Business Intelligence (BI) systems fall into two broad categories: reporting and data warehousing.
20. Most operational databases can be used for many BI applications.
21. The data warehouse DBMS needs to be the same DBMS used for the operational database.
22. RFM analysis is a BI reporting system.
23. In a common form of RFM analysis, customers are sorted in five groups and given a score of 1 to 5 depending on their group.
24. Report types include static, dynamic, query and OLAP.
25. OLAP uses measures, dimensions and associations.